Privacy Policy

1. Information We Collect

Information You Provide Directly

When you contact us, request a quote, or book an installation, we may collect:

• Full name and contact information (email address, phone number, mailing address)
• Home information relevant to water softener sizing (number of bedrooms, bathrooms, household size)
• Payment and billing information processed through our secure payment provider
• Communications you send us, including emails and form submissions

Information Collected Automatically

When you visit our website, we automatically collect certain technical information, including:

• IP address and approximate geographic location
• Browser type and version, operating system
• Pages visited, time spent on pages, and referring URLs
• Device identifiers and click-stream data

2. How We Use Your Information

We use the information we collect to:

• Provide, operate, and improve our water softener installation services
• Process quotes, schedule installations, and manage customer accounts
• Communicate with you about your installation, warranty, or service requests
• Send promotional emails and offers (you may opt out at any time)
• Analyze website usage to improve user experience
• Comply with legal obligations and resolve disputes

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and understand where our visitors are coming from. Cookies are small data files placed on your device.

You may instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some portions of our site may not function properly. We use the following types of cookies:

• Essential cookies: Required for the website to function correctly
• Analytics cookies: Help us understand how visitors use our site (e.g., Google Analytics)
• Marketing cookies: Used to deliver relevant advertisements

4. Sharing with Third Parties

We do not sell or rent your personal information. We may share your information with third parties only in the following circumstances:

• Service providers: Companies that assist us in operating our website, processing payments, or conducting business (e.g., CRM platforms, email marketing services, scheduling tools)
• Legal requirements: When required by law or in response to valid legal processes
• Business transfers: In connection with a merger, acquisition, or sale of all or a portion of our business
• With your consent: For any other purpose with your explicit consent

All third-party service providers are required to keep your information confidential and use it only for the purposes for which it was disclosed.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include SSL/TLS encryption for data transmitted to and from our website, secure server infrastructure, and restricted internal access to customer data.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information, subject to certain legal exceptions
• Opt-out: Unsubscribe from marketing emails at any time by clicking “unsubscribe” in any email or contacting us directly
• Portability: Request a portable copy of your data in a machine-readable format

To exercise any of these rights, please contact us at the information provided below.

7. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately and we will take steps to delete it.

8. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page and updating the “Last updated” date at the top. We encourage you to review this policy periodically.

9. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us: